After more than a decade of accompanying thousands of Vietnamese men, 360 Boutique has become a familiar choice for those who appreciate refined, versatile, and easy-to-wear fashion. But now, it is time for us to evolve, embark on a new journey, redefine our identity, and speak to the fashion spirit of a new generation. BADASS is a way of life: Be Different – Set Trends – Choose Sustainability.
Why BADASS?
If “360” represents completeness, versatility, and stability—the values that laid the foundation of the brand—then BADASS is the next evolution of that spirit. Short, bold, and full of character, BADASS represents men who stay true to themselves, refuse to simply follow trends, and never settle for the ordinary. BADASS is more than just a fashion brand; it is a lifestyle.
A New Slogan – “Slow Fashion”
In a world where fast fashion continues to grow rapidly, BADASS chooses to take a different path. With the slogan “Slow Fashion,” the brand embraces a more sustainable direction—both in product quality and in the meaningful values behind every creation. Each design is thoughtfully crafted with long-term wearability in mind, aiming to reduce waste while respecting the individuality of the person wearing it.
Preserving the Core, Redefining the Look
While the name has changed, BADASS remains committed to the core values that built 360 Boutique: quality products, easy-to-wear fits, thoughtful service, and a customer-centric approach. At the same time, our new identity more clearly reflects the character of the brand—bold, modern, approachable, and inspiring.
Evolving to Grow, Not to Leave the Past Behind
BADASS is more than a new chapter in fashion; it is a statement: Men don't have to be like anyone else—they simply need to be themselves, with integrity and conviction.
With the new name BADASS, we believe fashion is no longer a race to follow trends, but an ever-evolving journey. BADASS will be your companion, helping you define your own style, express your unique character, and grow with you through every milestone of life.
